Getting your Actinic products into Google's Shopping searches
Google Product Search has
been previously known as Froogle and GoogleBase. The
previous Mole End feeds, GoogleBase XML and GoogleBase
Google Product Search is
used by people to search for products to buy, mostly based on price but also
allowing the potential customer to filter their searches based on brands,
models and other criteria. Products submitted to Google Product Search are also
shown within the main searches, either at the top or in the middle. Listing on
Google Product Search is free.
Mole End produces a Google Product Search Mash that takes your Actinic products and creates a feed suitable to send to Google to show your products within its Product Search. This product can enable you to provide a suitable feed for this purpose however, due to changing requirements, now requires a period of setting up, both within Actinic and in the Product Mash itself. Various features are provided to allow you to tailor the feed to meet your individual requirements and how you have setup your Actinic shop.
There is a 30 free trial. You can find out more information at:
to use the Google and the Googlebase Mash
To start listing on Google Product Search you should create a Google Merchant account at:
From here you will need to give a few details about your company and website, after which you can begin to set up your data feed. The FTP details and filename will then be entered into the Google Product Search Mash to allow your Actinic products to be automatically uploaded. You can upload as often as you like. Most people upload once a day.
Setting up the Google Product Search Mash properties
Google Shopping Properties
The properties section allows you to add additional information to your feed and to configure values that are not included in Actinic by default. You can also override the values output be default by specifying them here.
Properties included by default
The properties below are included in the output feed by default, if you wish to change the value that is output, you can add the property to the list of properties and specify the value you would like to use.
|id (required)||A unique ID for your product, this value must remain the same for the lifetime of the feed. This defaults to the Actinic product ID.|
|title (required)||Name of product. This defaults to the product name/short description provided in Actinic.|
|description (required)||Description of product. This defaults to the main product full description defined in Actinic.|
|image_link (required)||Image to use for the product. This defaults to the image defined in Actinic for the product.|
|link (required)||HTML page to display when the product is clicked on. This defaults to the product page within your Actinic shop.|
|price (required)||Cost of the product. This defaults to the calculated price within Actinic. If your store has prices entered without VAT, you should ensure that the « Add tax to price » option is checked on the main Product Mash settings page.|
|currency (required)||Set to pounds by default or dollars for us installations|
|shipping (required)||Set to the values specified in the feed options|
|Expiration_date (required)||Set to the appropriate value to meet the times specified in the feed options|
|condition (required)||Defaults to new, but will be picked up from Actinic is specified there|
|Unique product identifiers|| Google needs a way to identify your product. You must enter two of the following
brand, manufacturers part number or gtin (gtin can be one of these values -EAN (barcode), ISBN, or UPC, More details available here : http://www.google.com/support/merchants/bin/answer.py?answer=160161).
|availability (required)||Defaults to 'in stock', can be|
| product category
(Required for products listing in certain categories recommended otherwise)
| The Google variable product_type should be chosen from a list available at http://www.google.com/support/merchants/bin/answer.py?answer=160081. You
can enter a global, site-wide value here but, if your store has products which fall
into more than one product type, you will need to set up a custom variable, within
Actinic, and enter each product’s value within there. You can then link this to
the product_category property within the Product Mash.
Required for items in these categories :
|brand||Use text to enter a generic brand or !!$brand$!! to pick up the actinic v10 user defined property (V10 and above)|
|upc||The ean for the product, set to !!$upc$!! to use the actinic variable (V10 and above)|
|ean||The ean for the product, set to !!$ean$!! to use the actinic variable (V10 and above)|
|isbn||The isbn number for the product if applicable (Available as !!$isbn$!! in V10 and above)|
|online only||'y' to indicate that this item is only available online, 'n' if it is available in a physical shop (default). If you have physical shops, If you have physical stores and are listing on google shopping, go to Google places and enter details of your stores, they will then be displayed against your google shopping results, for more details see http://www.google.com/support/merchants/bin/answer.py?answer=1101441|
|Excluded destination||By default your products will appear in|
|Shipping Weight||The weight of the product, use the macro !!Weight!! to use the weight as defined in Actinic.|
If you have products with different options you can now enter one line for each product option available. This is optional at the moment but will probably become required in the near future.
To enter variants products via Actinic at the moment, you have to create a hidden product for each of the valid variations on the product in the same section as the product and choose to include hidden products in the feed, assign the appropriate price, image and attributes to each hidden product and include details of the parent product to the hidden product as item-group-id.
The variables below can be included for variant products, you should include only 1 value for each variable for each variant.
You variant products must have the correct price and an image that shows the product variation or google will reject them.
|item group-id||The id for the parent product for this variant|
|color||the color of the item|
|size||The size of the item|
|pattern||The dominant pattern for the item|
|material||The main material(s) for them, separate multiple entries with '/'|
|gender||Male, Female or Unisex|
|age group||Adult, Kids|
See http://moleend.helpserve.com/index.php?_m=knowledgebase&_a=viewarticle&kbarticleid=10 for Actinic V8 onwards and http://moleend.helpserve.com/index.php?_m=knowledgebase&_a=viewarticle&kbarticleid=40 for Actinic V7 and below for how to setup custom variables
You can get more information on the
Google Product Search options at
and more information on how to use more advanced value setting at:
Google requires shipping charges to be indicated for all items listed on Google’s Product Search.
The Product Mash can extract your shipping details for products, based on the settings in your Actinic store
Details of how to set up your shipping, can be found on the below link