Getting your Actinic products into Google's Shopping searches
Google's shopping
was previously known as Froogle. It is now called Shopping or Googlebase. Google's
Shopping is used by people to search for products to buy, mostly based
on price. Products submitted on Googlebase are also shown within the main searches,
either at the top or in the middle. Listing on Googlebase is free.
Mole End produces a Googlebase Mash that takes your Actinic products and creates
a feed suitable to send to Google to show your products in Google Shopping.
This product can quickly produce a basic feed. Various features are provided
to allow you to tailor the feed to meet your individual requirements and how
you have setup your Actinic shop.
There is a 30 free trial. You can find out more information at:
http://www.mole-end.co.uk/acatalog/Googlebase.html#aGB_2dMASH
How
to use the Google and the Googlebase Mash
To start listing on Googlebase you should create a Googlebase account at:
http://base.google.co.uk
From here you define your content type, FTP details and filename. The FTP details and filename will then be entered into the Googlebase Mash to allow your Actinic products to be automatically uploaded. You can upload as often as you like. Most people upload once a day. You can use the Product
Setting up
the Googlebase Mash properties
|
Google Attribute |
What I want in there |
Actinic variable or code |
|
Brand |
Company Name |
Type in the value in the options |
|
Condition |
New |
Defaulted by the Product Mash or you can enter your own value. |
|
Description |
Item Description |
Automatically filled in from your Actinic description |
|
Expiration Date |
Can I store this per item in Actinic 8? |
Automatically filled in. You can use a custom variable (assigned to each product) to have a different expiration date. |
|
ID |
Actinic Product ID |
Automatically filled in from your Actinic Product ID |
|
Image Link |
Product image |
Automatically filled in from your Actinic Image link |
|
Link |
Direct link to Product or page with product on it |
Automatically filled in from your Actinic web page |
|
MPN |
Actinic 8 product ID |
Use the !!ProductID!! macro as the value in the options |
|
Price |
Does this need to be preformatted or do I need to use another one? |
Automatically filled in from your Actinic price (make sure you tick include VAT) |
|
Product Type |
where will I find this? |
Choose a suitable one from http://base.google.com/base/product_types.html (or type in your own) |
|
Title |
Product title in Actinic 8 |
Automatically filled in from your Actinic Title |
You can override any these values at a product or section level by using a custom variable (see http://moleend.helpserve.com/index.php?_m=knowledgebase&_a=viewarticle&kbarticleid=10 for Actinic V8 and http://moleend.helpserve.com/index.php?_m=knowledgebase&_a=viewarticle&kbarticleid=40 for Actinic V7 and below for how to setup custom variables).
You
can get more information on the GoogleBase options at:
http://www.mole-end.biz/acatalog/PMFAGooglebaseInfo.html
and
more information on how to use more advanced value setting at:
http://www.mole-end.biz/acatalog/PMFAAdvancedInfo.html