Sometimes the default values, taken from Actinic, used by the Product Mash are not the best suited for your feed. Sometimes additional requirements of a feed mean that you need specific information from information already entered into Actinic.

You can use the following values in any of the feed fields to substitute information. Example of these are shown in the various feed examples.

!!ProductID!! The Actinic product ID
!!Description!! The Actinic product Description
!!Image!! The Actinic image URL
!!Price!! The Actinic product price
!!Title!! The Actinic product title
!!Link!! The Actinic item's product link
!!DeliveryCost!! The calculated delivery cost.
!!ExtendedInfo!! The extended info. text
!!Weight!! The product's weight (defined within Actinic)
!!NumberInStock!! The number of items in stock (if using stock control)
!!InStockYesNo!! If the item is in stock use the value Yes, otherwise use No
!!InStock01!! If the item is in stock use the value 1, otherwise use 0
!!BrandFromTitle!!

Using the product's title extract the brand. This uses the following rules :
. Look for any text before a - (a minus sign). This is used in the field.
. If a - (minus sign) can't be found a tab character is looked for.
. If a tab character can't be found look for a space.
. If a space can't be found use the whole title text.

Even though this can be used for brand it can also be used for other fields.
!!SectionTitle!! Take the title text of the product's section. If you define your product's section with information that can be used in your feeds you can use this value.
!!ParentSectionTitle!! As above, but use the parent section of the section that the product is in.
!!ParentParentSectionTitle!! The same as !!SectionTitle!!, but use the parent's parent section of the section that the product is in.
!!SectionTree!! Use the section hierarchy (e.g. VIDEO->VHS->OLD.
!!BarCode!! If you are using Actinic EPOS this uses the product barcode (EAN).


Using more than 1 Custom Variable in a product value
You can use Custom Variables anywhere in your property definitions. You simply need to use a !!$ before and $!! after the custom variable to use. For example, to use a custom variable called EAN enter !!$EAN$!! in the field definition. Using this approach you can use more than 1 custom variable in a property definition. For example, to create a product description made up of some of 3 custom variables you have defined that contain the manufacturer, product type and product code you would use !!$Manufacturer$!! - !!$ProductType$!! (!!$EAN$!!). This is shown below:


Using the contents of a file as a value
If you want to put certain values, for example, your Ebay shipping Terms and Conditions, in a file you can include this file by using a !![ and ]!! around the file name. An example is shown below. This uses the value !!Description!! !![c:\Feeds\EbayFooter.html]!! to put a standard terms and conditions at the end of each product description.